The Engaging Facebook Ad Template as Marketing Strategy
With various kind of Facebook ad to choose from, it can be taxing to make a plan and implement an efficient advertisement strategy. There are lots of details you need to keep track of, from the picture size to the length of the text copy and the character count for the headline. To ease your arduous task in making a Facebook ad, below is a compilation of Facebook ad template you can use for a reference.
Specification for Facebook Ad Template
Although a lot of sites on the internet offer tons of Facebook ad template for free, they actually have different specifications for each type of advertisements, such as the following list:
- Facebook desktop advertisement
- Users are allowed to use JPG or PNG file
- The minimum resolution is 1080 x 1080
- Users are allowed to write the text in 125 characters, 25 characters for the headline, and 30 characters for the link description.
- Facebook mobile feed advertisement
- Users are allowed to use JPG or PNG file
- There is no minimum resolution
- The number of the characters is unknown, but after writing for three lines, there will be a “see more” text. You are allowed to write a headline in 25 characters and 30 characters for the link description.
- Facebook right column advertisement
- Users are allowed to use JPG or PNG file
- The minimum resolution is 1200 x 1200
- Users are allowed to write the text in 125 characters, 25 characters for the headline, and 30 characters for the link description.
How to Choose an Image for a Facebook Ad Template
Image is a useful tool to attract visitors to your site. Here are the tips in choosing a photograph for your Facebook ad:
- Make sure you select an image with people in it.
- Maintain the consistency of the visualization of your ad, so people quickly recognize your ad.
- Avoid overcrowded visual items.
- Make your headline short and precise.
- Try to combine image and text.
Copywriting for a Facebook Ad Template
When making a Facebook ad template, not only image that plays a significant role in the successfulness of your Facebook ad, but there is still one vital factor that affects it, which is copywriting. Unfortunately, not everyone has a specific skill of copywriting. If you have a budget to hire a professional copywriter, it would be much better. If you are not, make sure you follow every rule in writing the text in each Facebook ads as already mentioned above.
Since the goal of copywriting is convincing viewers to buy your product or service you are selling, try to write an engaging text that is able to catch their interest. Keep in mind to keep it short and concise.
Design Hacks for Facebook Ad Template
In order to design an outstanding advertisement by using a Facebook ad template, there are several things you need to remember such as maintain the choice of color, arrange the position of the image to make your ad eligible to the readers, and using the right picture size to make your ad look presentable on every screen.
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